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About Us


Is a wonderful life full of laughter, warm hugs and sweet kisses; a time of new, exciting journeys every single day. At Lullaby Baby,we appreciate that marvel of parenthood. Nothing warms the heart more than witnessing a baby’s first steps, hearing a child’s first words, and feeling the gentle squeeze of a tot’s tiny fingers.

Baby Steps

This infatuation with the world of family development led us to realize our unique take on the joys of life. Our beautifully designed store is just the hub for new parents, searching for the perfect baby accessories to fit their newborns. Cradled in the center of Brooklyn’s beating heart, 488 5th Avenue houses the hippest boutique baby store in the nation. Our wide array of the most popular nursery furniture sets, baby swings, and newborn essentials attracts Park Slope’s smartest shoppers. We also proudly carry a variety of earthfriendly baby accessories – made of organic materials – that appeal to the environmentally conscious elite.

Our Vision

When we opened our doors in 2012, we fathered the idea of a new breed of family-centric baby store. Our modern, warm interior and the sensible practicality of the quality baby accessories we carry is a unique dedication to celebrate the life of the parents. This ardor quickly established Lullaby Baby as the hottest destination for better baby shopping. We know to differentiate between form and function, and to suggest the products that will fit into your daily life beyond simple style and trend.

Shopping With Us

Our experienced family-friendly staff is trained to understand our customers’ needs for the immediate and long terms, being well versed in child safety standards and the latest industry introductions. Lullaby Baby hallmarks are personalized, one-on-one service; competitive pricing; a large, intelligent selection; and a primary focus on product functionality. In addition, we offer swift home delivery and our signature BabyBuild™ assembly service for all our nursery furniture, baby swings, and more.

Uniquely Chic

We invite you to stroll through our website and hope you come visit us in store sometime soon. Make sure to check out our complete, innovative line of modern baby accessories to go with all parent favorites, available in a rainbow of color options. Ask about our fantastic selection of thoughtful and personal gift items available with professional gift-wrap presentation.

Nancy holland

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Heather Estrada
Chief Marketing

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Sara Knight

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Amanda Carol

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Donna Emily

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